Homeowners don’t just wake up one day and decide to redo their kitchen—they dream about it for years before making a move. And according to Lisa Treu, one of Florida’s top real estate professionals, the contractors who take time to understand their clients’ fears and priorities will win more business and long-term referrals.

The 3 Renovations Homeowners Prioritize

1️⃣ Kitchens – The deciding factor in most home purchases. Even homeowners who don’t cook want a show-stopping kitchen.
2️⃣ Bathrooms – Comfort, luxury, and resale value make this a top investment.
3️⃣ Flooring – Sets the tone for the entire home. Quality materials = quality living.

What Homeowners Fear Most About Hiring a Contractor

• Getting ripped off – Many homeowners worry about contractors disappearing with their deposit.
• Going over budget – Cost creep is a major stressor.
• Choosing the wrong contractor – They don’t know how to tell the difference between quality and subpar work.

How Contractors Can Stand Out

📌 Become a trusted consultant – Guide homeowners with smart questions and solutions.
📌 Build referral relationships – Partner with realtors & mortgage brokers.
📌 Showcase work on social media – Before-and-after posts = credibility & visibility.
📌 Make it easy – Reduce the stress of decision-making and execution.

‍Guest: Lisa Treu | Site | YouTube: @LisaTreu

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