Running a $4M shop is no small feat — but many shop owners find themselves plateauing at that level. In this episode, Dominic Rubino reveals what separates high-performing shop owners from the rest — and how to shift from operator to strategic business owner.

🎯 The 11 Hats of a Successful Owner

Dominic identifies 11 critical areas owners need to master — or delegate:

1. Marketing – Define your ideal client and target them intentionally
   
2. Sales – Know your value and charge for it
   
3. Engineering – Stop selling complex work your shop can’t handle
   
4. Floor Troubleshooting – Solve root problems, not just symptoms
   
5. People – Build a culture of "above the line" team players
   
6. Process – Identify and fix your 8 profit leaks
   
7. Strategy – Think like a CEO, not a foreman
   
8. Execution – Prioritize and drive accountability
   
9. Cash – Understand your numbers (hint: most don’t)
   
10. Time – Your time is worth $1,200/hr. Treat it that way
    
11. Growth – Scale smart, not just big
    
    

Key Mindset Shift

Are you a cabinet maker who owns a business… or a businessperson who happens to own a cabinet shop? That shift changes everything.

What Top Shops Do Differently

• Train their people before they’re desperate
  
• Have live dashboards that show the full business at a glance
  
• Run tight, efficient meetings (yes, really)
  
• Focus on proactive hiring, not scrambling when someone quits
  

Your Next Step

If you’re stuck around $4M, chances are you’re still running on $3M systems. The fix? Reinvent the guts of the machine.

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