Episode
260
Thu, 18 Jun 2026 19:00:00 +0000
Most business owners start with one goal:
Survive.
Then comes growth.
More customers.
More employees.
More revenue.
And for a while, bigger feels better.
But eventually many owners reach a surprising place.
The business is successful, but something still feels missing.
That was the experience of Spencer Sheinin.
After building four businesses and generating over $40 million in combined revenue, he found himself asking a question many entrepreneurs quietly wrestle with:
"Why am I not happier?"
Spencer describes a trap many entrepreneurs fall into as "robot mode."
The programming says:
But eventually, owners realize they are chasing goals without asking why.
When the struggle phase ends and the business becomes stable, a new question appears:
What's next?
Purpose is difficult when you're worried about making payroll.
According to Spencer, financial clarity is one of the first building blocks to creating a meaningful business.
When owners understand their numbers, they gain something more valuable than profit.
They gain freedom.
Freedom creates space to think beyond survival.
The mission and the business are the same thing.
The product itself creates the impact.
The business and purpose are separate but connected.
Spencer describes Shift Financial as:
"A purpose-mining company that happens to do accounting."
The business generates profits that allow owners to give back.
This may include:
Many contractors fit into this category.
One point Dominic Rubino emphasized was the impact owners often forget they have.
A contractor with nine employees doesn't just support nine people.
He supports nine families.
Nine Christmas trees.
Nine Thanksgiving dinners.
Nine futures.
That's significance.
And most owners never stop long enough to recognize it.
Money matters.
Profits matter.
But money is a tool.
It's what you do with it that creates meaning.
For some, that means helping communities.
For others, supporting charities.
Or simply creating a better life for employees and family.
Success isn't just measured by revenue.
It's measured by impact.
Most contractors don't start their business because they love spreadsheets.
They start because they want freedom.
But freedom isn't just time and money.
Freedom is being able to use your business to create something that matters.
And maybe that's the real definition of success.
More about Spencer Sheinin: LinkedIn | Author's website| Instagram
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