Episode
190
Thu, 15 Aug 2024 19:00:00 +0000
Imagine winning twice as many new clients, without spending any extra money or using any new tools. In a recent episode of CMPs, Dominic Rubino conversed with Jenny Gayfer, a successful millwork business owner from Kamloops, British Columbia. Let's dive into the key takeaways together, focusing on how you can win and maintain millwork clients while improving team dynamics.
Winning New Millwork Clients with Words
When you're aiming to secure millwork clients and contracts, communication is the bedrock of your business. Early and transparent communication is crucial. By identifying the unique hurdles faced by each client, you can create tailored solutions that not only meet but exceed their expectations. This strategy will help you in building trust and reliability—essential ingredients for winning clients. Selecting clients strategically ensures that your partnerships will not only be mutually beneficial, but also align with your business capabilities and objectives.
Making the Most of Your Millwork Clients
To keep your clients coming back, you need more than just quality products; mutual trust with your clients is key. Promote open book financials to both your staff and clients, nurturing a transparent culture where everyone stays informed. This openness keeps clients aware of each project’s financial health and expected outcomes, setting the stage for long-term business relationships. By setting clear expectations and delivering on your promises, you can foster client loyalty and turn them into repeat customers.
Getting Your Millwork Team to Work for You
Remember, your business is as much about its people as it is about its products. Cultivate a team culture founded on collaboration, communication, and personal responsibility. By engaging in regular team meetings to discuss progress and strategies, you’ll ensure everyone is aligned with your business’s goals. Encouraging your team to voice their ideas and concerns nurtures a sense of ownership, boosting morale and productivity. This commitment to team culture will show with better performance, visible in the quality of every millworking job you finish.
Staying Out of Trouble with Millwork Contracts
Navigating contracts can seem daunting, but paying meticulous attention to detail can help you avoid complications. Understanding the intricacies of contracts, particularly prime contracts with general contractors, is essential. By educating your team and maintaining transparency, you can address potential pitfalls early in the contract phase. By being proactive in contract negotiations—redlining and clarifying clauses—you can protect your business from unforeseen liabilities. In the high-paced world of millwork, preparedness and vigilance are your best allies in steering clear of any traps lurking in the fine text.
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