
If you’re a construction or contracting business owner who feels like you’re constantly busy but never really getting ahead, this message from Dominic Rubino will hit home. In his podcast episode “You Can’t Scale Chaos,” Dom explains that chaos isn’t a sign of growth — it’s a sign of broken systems.
Most shop owners equate long hours with progress. But as Dom points out, “The harder we work, the further behind we get.” If your systems for estimating, scheduling, or installation aren’t strong, you’re building your business on sand — not rock.
Using the “I Love Lucy” chocolate-factory scene, Dom reminds us that speeding up production without fixing the process just multiplies the mess. True progress starts when you pause, breathe, and repair the conveyor belt — not when you run faster beside it.
Dom’s fix is surprisingly simple: grab a pen, a piece of paper, and ask “why” five times.
Example:
Dom closes with a great story about a knight who spends his life killing dragons but ignores the nest where they hatch. Don’t fight chaos every day — fix it at the source.
As Dom says, “You can’t scale chaos. Slow down to speed up.”
If you want a profitable, predictable business (and a life outside the shop), start by fixing one broken system at a time.
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