Too often, contractors see marketing as an expensive, confusing “add-on” to their work. But in this insightful Cabinet Maker Profit System episode, Katie Smith of Wild Path Consulting explains how marketing can be a natural extension of the service you already provide.

Key Insights for Construction Businesses:
✅ Define your ideal client. Don’t try to be everything to everyone. Figure out who you love working with and build your marketing around them.

✅ Marketing is communication, not just advertising. Whether it’s sponsoring kids’ baseball teams or showing up at local rodeos, marketing is how you show you’re part of the community — and ready to serve.

✅ Authenticity beats fancy campaigns. Skip the “one-size-fits-all” marketing tricks. Be real, be helpful, and speak directly to your clients’ needs.

Practical Takeaway:
Katie says: “If we’re just trying to talk to anybody, our message gets muted. If you talk directly to the people you want to work with, they’ll hear you loud and clear.”

‍More about Katie Smith: LinkedIn | Wild Path Consulting

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